Update on Not Our Jersey

Last month, I posted this to show how ticked I was by TV shows that supposedly show what it's like to be from New Jersey. Thank you to everyone who posted and tweeted about it -- got a nice bout of attention. I don't think it's done a lot to negate those awful "reality" series, but it did help get the idea out there that we're not all like that

So let's bring the campaign back up again, shall we?

Got the below email today. Not only is it an example of a bad press release (poorly hijacking a trend to promote a client), but it also shows why the Not Our Jersey campaign is needed -- because crap like this is going around.

**

From: [redacted]
Date: Tue, Jun 23, 2009 at 7:15 PM
Subject: New Jersey Housewives Re-Define Jersey Girls and Their Bubies

Dear [redacted],

New York is out, and New Jersey is in—or so the viewers seem to say. Bravo has hit ratings gold with its latest reality show Real Housewives of New Jersey, garnering more than 3.5 million viewers for the show’s season finale—the highest-rated finale in the Housewives franchise history. The popularity of the show has sparked a national interest in New Jersey, and has succeeded in re-branding the state as a place in America that can be undoubtedly filled with glitz and glamour.

From the opulent mansions to the housewives’ toned, tanned bodies, this latest installment of Housewives has made Jersey hot again. And with help from [redacted], a New Jersey-based plastic surgeon, anyone can get a Housewives body. Dr. [redacted] offers a full selection of services, from the minimally-invasive Jersey Mini Tummy Tuck to breast augmentation to thigh lifts.

I would love to set up a time for you to speak with Dr. [redacted] to further discuss his New Jersey-based services, as well as other trends in plastic surgery. I look forward to hearing from you.

**

Wow. Just...wow.

If this was sent to you, what would you email back? A reminder: keep it PG. Yes, the Marples are reading. And if you tweet about it, remember to include #NotOurJersey